There was lots of deserved hype about the album. Here’s a collection of our favorite reviews for the album so far:
It’s understandable that the band deals with the pressure to make a mark with this album, but there’s only so many times one can listen to a similar style. It was as though they wanted to play it safe with this one and give the fans what they have always wanted to hear from Noori, rather than experimenting with something different.
I was probably one of the most excited fans ahead of the album’s launch. And I’m really glad that amidst the dying Pakistani music industry Noori has released a full studio album. It doesn’t disappoint, it’s just that the amount of new songs really leaves you wanting more.
Begum Gul Bakaoli Sarfarosh had to sound triumphant. For what it’s worth, Noori could have put out any album and many of their fans would still have swooned. Such is their following. But for the sanctity of the promise they made us in 2003, and for a renewed belief that Noori was what they set out to be, and what we made them to be, there was no other way but for the album to attempt to reaffirm our and their faith.
Patari DOC Ahmer Naqvi was MCing Noori’s pre-release tour of Begum Gul Bakaoli Sarfarosh. You can hear some of his interviews with the band alongside live performances of the new song in our BGBS preview series.
The wave finally hits my legs, and my view of the band starts to change. At this moment, I still have to decide how I feel about their new album or their music in general, but I am able to observe one aspect of their craft up close. Despite all these years and how much this country has changed, Noori still understands the excruciating art of connecting, viscerally, with a Pakistani audience. Everything else aside, that is no mean feat.